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Diageo's The Singleton 38-Year-Old single malt Scotch - Product Launch

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Diageo's The Singleton 38-Year-Old single malt Scotch

The Singleton 38-Year-Old is limited to just under 1,700 units

The Singleton 38-Year-Old is limited to just under 1,700 units

Category - Spirits, whisky, Scotch, single malt, 49.6% abv

Available - From this month

Location - Available worldwide in "selected markets"

Price - In the UK, SRP of GBP2,100 (US$2,750) per 70cl bottle

Diageo has lined up the roll-out of a limited-edition aged expression of its The Singleton single malt Scotch whisky brand.

Sourced from eight casks at the group's Glen Ord distillery in the Highlands, The Singleton 38-Year-Old comprises 12-year-old Scotch that spent a further 26 years in different casks. The liquid was aged in ex-Bourbon, Pedro Ximenez Oloroso-seasoned and new American Oak casks.

Limited to 1,689 units, the whisky will be available from specialist spirits retail outlets.

'The Singleton 38-Year-Old was crafted during … a time of flavour experimentation and innovation across our whisky-making," said The Singleton's 'Master of Malts', Maureen Robinson. "Selecting new American oak casks was very new for us at that time at the distillery, and we decided on a lengthy secondary maturation to continue to unlock the … layers of flavour in this single malt."

Earlier this week, just-drinks exclusively revealed that Diageo's regional head for Latin America & the Caribbean, Alberto Gavazzi, will be leaving the group after 27 years.

Why craft whisky/whiskey will never be the same again - Click here for a just-drinks comment


Sectors: Product launches, Spirits

Companies: Diageo

Expert Analysis

Whiskey (Spirits) Market in the United States of America - Outlook to 2023: Market Size, Growth and Forecast Analytics

Whiskey (Spirits) Market in the United States of America - Outlook to 2023: Market Size, Growth and Forecast Analytics

Whiskey (Spirits) Market in the United States of America - Outlook to 2023: Market Size, Growth and Forecast Analytics is a broad level market review of Whiskey Market in the United States of America.

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