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Product Launch - EUR: Diageo's Talisker Port Ruighe

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Diageo's Talisker Port Ruighe

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Category - Spirits, whisky, Scotch, Skye, single malt, 45.8% abv

Available - From this week

Location - Western Europe, from “whisky specialist retailers”

Price - RRP of around 20% to 25% above the price of Talisker 10-Year-Old

Distribution - Diageo

Diageo has confirmed a permanent addition to its Talisker single malt Scotch whisky portfolio. Talisker Port Ruighe is double matured in Port cask wood and does not carry an age statement. The expression is named after Portree, the main town and port on the Isle of Skye.

The launch follows the release of Talisker Storm – another permanent stable addition – earlier this year.

Yesterday, Diageo released a trading update that showed nine-month sales rising by 5% on a 1% lift in group volumes.

Show the press release

 

Following the successful launch of TALISKER STORM in March, the famous Single Malt Scotch Whisky from the Isle of Skye is now acquiring another new family member, this time enriched by double maturation in port cask wood.

It has been named TALISKER PORT RUIGHE, after the principal town and port on the Isle of Skye, and as a tribute to the great Scottish trading-houses such as the Cockburns, Grahams and Symingtons who braved the high seas and were instrumental in the creation and global growth of the port wine trade.

TALISKER PORT RUIGHE combines the powerful smoky maritime character of Talisker with succulent sweet notes of rich berry fruits for a superb contrasting taste experience. (Full tasting notes)

Like the recently released Talisker Storm, TALISKER PORT RUIGHE is a permanent addition to the current core range of Talisker single malt whiskies. It is being introduced to offer Talisker consumers a further intriguing flavour dimension of this celebrated and distinctive island single malt whisky.

It will be available from mid-April 2013 in whisky specialist retailers in Western European markets. Talisker Port Ruighe will have a Recommended Retail Price at a premium of 20/25% to the price of Talisker 10 year old. It is bottled at the traditional Talisker strength of 45.8% ABV, without an age statement.

Master Blender Maureen Robinson explained: “Talisker Port Ruighe is a combination of spirit that has been matured in American Oak and European Oak refill casks in the traditional manner along with spirit that has been filled into specially conditioned deeply charred casks. The spirit is then finished in casks that have previously held Port Wine which  endows it with spicy fruit notes. These bond elegantly with that clean, fresh smokiness that signals its essential Talisker character.”

Talisker Distiller Manager Mark Lochhead added: “Talisker lovers are getting spoiled this spring! After Talisker Storm, which has been very well received, we’re now offering a contrasting taste experience that will intrigue whisky drinkers who enjoy a hint of aromatic fruit and richness with their Talisker smoke. It’s still very much a true Talisker, but from a different, memorable angle.”

 

Original source: Company Release


Sectors: Product launches, Spirits

Companies: Diageo

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