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Product Launch - US: Diageo's Smirnoff Whipped Cream, Fluffed Marshmallow

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Diageo's Smirnoff Whipped Cream, Fluffed Marshmallow

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Category - Spirits, vodka, flavoured

Available - From this month

Location - US, nationwide

Price - SRP of US$12.99 per 75cl bottle

Distribution - Diageo

Diageo has recruited model and 'socialite' Amber to front a campaign including television, radio, print and online advertising as well as public relations, which has been created to launch the two Smirnoff variants.

The flavours have been created to offer US consumers products that, “similar to that memorable bachelorette party or a classic guys' night out, are fun, sophisticated, and cleverly wicked”.


Sectors: Product launches, Spirits

Companies: Diageo, Smirnoff

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