Diageos Smirnoff Sourced range comprises three flavours

Diageo's Smirnoff Sourced range comprises three flavours

Diageo's Smirnoff Sourced

Category - Spirits, vodka, flavoured, 30% abv

Available - Since February

Location - US, nation-wide

Price - RRP of US$13.99 per 75cl bottle

Diageo has confirmed details of three recently-released Smirnoff vodka brand extensions in the US under the name Smirnoff Sourced. The three flavours, Ruby Red Grapefruit, Pineapple and Cranberry Apple, are made with 10% fruit juice from concentrate.

Smirnoff Sourced will position itself as a gluten-free offering that does not contain high-fructose corn syrup. All three will be available in 5cl, 75cl and 1-litre bottles.

"People - especially adult millennials - are looking for authenticity in everything," said Jay Sethi, VP of marketing for Smirnoff. "With Smirnoff Sourced, … the search doesn't have to stop with their cocktails."

Last month, SPI Group unveiled a gluten-free version of Stolichnaya for the US market.

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Show the press release

The makers of SMIRNOFF(TM) vodka are bringing the 'fun' back to Thursday happy hours and Sunday Fundays everywhere with the launch of SMIRNOFF SOURCED(TM) flavored vodka- the new, go-to option for those looking to seize the daytime and inject fresh, fun energy into their after work and weekend daytime drinking occasions.

A fresh, new take on flavored vodka, SMIRNOFF SOURCED(TM) is made with 10% real fruit juice from concentrate and no high-fructose corn syrup. The new innovation comes in three bold, vibrant flavors including Ruby Red Grapefruit, Pineapple, and Cranberry Apple, giving consumers an exciting, fun option that brings the party to brunch, happy hour or various occasions in between.

SMIRNOFF SOURCED(TM) further lives up to the SMIRNOFF brand's mission of inclusivity by offering a flavored vodka option that is gluten-free. The new offering begins with SMIRNOFF(TM) No. 21 vodka - which is triple distilled for exceptional smoothness, filtered ten times in a unique process for supreme clarity, and is tested and verified gluten-free.

"People - especially adult millennials - are looking for authenticity in everything. With SMIRNOFF SOURCED(TM), our new flavored vodka made with real fruit-juice from concentrate, the search doesn't have to stop with their cocktails," said Jay Sethi, Vice President of Marketing, SMIRNOFF(TM). "SMIRNOFF SOURCED(TM) is also gluten-free, making it the perfect vodka for all adults.  And our three delicious flavors are a great way to add more real flavor and fun to happy hours this summer."

With fewer than 94 calories per serving, SMIRNOFF SOURCED(TM) is best served chilled on the rocks, with soda water, or in a simple mixed drink. It is recommended that the bottle be refrigerated after opening for the best taste experience. The simple, delicious flavors and nationwide distribution make SMIRNOFF SOURCED(TM) the perfect addition to enjoy responsibly during daytime drinking occasions - weekend brunches, Saturday beach parties, summer happy hours, and more post-work fun.

SMIRNOFF SOURCED(TM) began hitting shelves in February with a recommended retail price of $13.99 for a 750mL bottle.

The SMIRNOFF(TM) brand is reinvigorating the flavored vodka category with its newest innovation line. As a brand that has delivered quality vodka to the masses for more than 150 years, SMIRNOFF(TM) vodka has brought nobles together in the 1800's, celebrated the creation of the Moscow Mule in Hollywood in 1941, and continued the  tradition of bringing people together to enjoy a new Sunday Funday in 2016 with SMIRNOFF SOURCED(TM).

Original source: Company Release