News

Product Launch – US: Diageo's Smirnoff Sorbet Light Summer Strawberry, White Peach

Most popular

Should Campari Group be renamed Aperol Group?

Why water has become more important than wine

just-drinks speaks to A-B InBev CEO Carlos Brito

Stoli Group’s AC/DC Thunderstruck Tequila- Comment

MORE

Diageo's Smirnoff Sorbet Light Summer Strawberry, White Peach

Diageos Smirnoff Sorbet Light White Peach and Summer Strawberry

Diageo's Smirnoff Sorbet Light White Peach and Summer Strawberry

Category - Spirits, vodka, flavoured, 30% abv

Available - From this month

Location - US, off-trade

Price - SRP of US$15.99 per 75cl bottle

Distribution - Diageo

Diageo has released two further additions to its Smirnoff Sorbet Light lower-calorie portfolio in the US. Summer Strawberry and White Peach both contain 78 calories per 1.5oz serving and “25% fewer calories than the leading dessert-inspired flavoured vodkas.

The Smirnoff Sorbet Light range was launched in March last year, and was augmented by Pineapple Coconut in January.

Diageo is set to issue its full-year results tomorrow.

Show the press release

SMIRNOFF SORBET Light Serves Up Refreshing Tasting, Summer-Fun Cocktails and Features Newly Released Bottle Design with Eye Catching Graphics

The SMIRNOFF® brand adds two new items to the summer-beach bag essentials list with the release of new vodka specialties SMIRNOFF SORBET® Light Summer Strawberry and White Peach - the newest additions to its reduced-calorie SMIRNOFF SORBET Light portfolio. From the beach to backyard barbecues, SMIRNOFF SORBET Light delivers light, refreshing tasting cocktails to satisfy taste buds and a balanced lifestyle at only 78 calories per 1.5 oz. serving with 25% fewer calories than the leading dessert-inspired flavored vodkas.

SMIRNOFF SORBET Light Summer Strawberry and White Peach are infused with natural and fresh-tasting flavors of intense ripe strawberries, juicy sweet white peaches, and other natural fruit flavors. SMIRNOFF SORBET Light combines the invigorating lightness of the sorbet-inspired liquid and SMIRNOFF® No. 21 Vodka to create distinctively light cocktails without sacrificing taste or worrying about calories in its quest to bring the next level of light spirits to the many, responsibly.

"The success of the SMIRNOFF SORBET Light line has definitely opened up new opportunities for us this summer," said Sandhya Padmanabhan, Brand Manager for SMIRNOFF. "As innovators in the vodka category, we're very excited about our two new vodka specialties. The SMIRNOFF SORBET Light line is the perfect way to enjoy a delicious, reduced-calorie cocktail without sacrificing quality or taste to achieve a more balanced lifestyle. SMIRNOFF SORBET Light Summer Strawberry and White Peach give our consumers more fun cocktail options this summer with less complicated ingredients, and who doesn't love that?"

The SMIRNOFF SORBET Light line includes six varietals - Pineapple Coconut, Raspberry Pomegranate, Lemon, Mango Passion Fruit and now, Summer Strawberry and White Peach. SMIRNOFF SORBET Light delivers fresh flavors and lighter tasting cocktails with the same high quality expected from all SMIRNOFF products.

25 % fewer calories than the leading dessert-inspired flavored vodkas

SMIRNOFF SORBET Light Summer Strawberry and White Peach will be available for consumers of legal drinking age at liquor and grocery stores nationwide July 2014, for a suggested retail price of $15.99 for a 750mL bottle.

Original source: Company Release


Sectors: Product launches, Spirits

Companies: Diageo, Smirnoff

Related Content

Baijiu, vodka and the white spirits challenge for Diageo - Analysis

Baijiu, vodka and the white spirits challenge for Diageo - Analysis ...

"I can see us getting Smirnoff into growth in the US next year" - Interview - Diageo CEO Ivan Meneze...

Comment - Spirits - Beam Suntory's Big White Spaces

Comment - Spirits - Beam Suntory's Big White Spaces...

Focus - Diageo's FY Performance by Region, Brand

Focus - Diageo's FY Performance by Region, Brand...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?