News

Diageo’s Smirnoff Moscow Mule - Product Launch

Most popular

Why whisky can no longer ignore flavour's allure

Top US brewers in 2020 - data

Top US craft brewers in 2020 - data

How COVID has closed the digital gap - trends

Anheuser-Busch InBev Performance Trends 2016-20

MORE

Diageo's Smirnoff Moscow Mule

Diageos Smirnoff Moscow Mule

Diageo's Smirnoff Moscow Mule

Category - Vodka-based flavoured ready-to-mix, 30% abv

Available - September 2018

Location - US retail

Price - US$14.99/750ml bottle (also in 50ml bottles)

Diageo has added another limited-edition flavoured Smirnoff vodka to its line-up: Smirnoff Moscow Mule, a ginger- and lime-infused vodka-based ready-to-mix product bottled at 30% abv.

The new variant celebrates Smirnoff's invention of the original Moscow Mule cocktail in 1941, and allows consumers to recreate the cocktail by combining Smirnoff Moscow Mule with ginger ale or ginger beer.

"With the introduction of Smirnoff Moscow Mule, our goal is to give people an easy, ready-to-mix option to create Moscow Mule cocktails at home, that is also fun and flavourful," said Jay Sethi, vice president, Smirnoff, Diageo North America.

Smirnoff Moscow Mule joins Smirnoff's other limited-time skus: Smirnoff Peppermint Twist and Smirnoff Red, White & Berry, and will be available from retailers across the US from September this year.

Earlier this year, Diageo launched a new vodka brand - American Anthem, which is produced using corn grown in Indiana and Iowa.

Will Diageo's American Anthem make vodka great again? - Comment


Sectors: Product launches, Spirits

Companies: Diageo, Smirnoff

Related Content

Kate Hudson adds to celebrity spirits surge with King St Vodka launch

Kate Hudson adds to celebrity spirits surge with King St Vodka launch...

"I can see us getting Smirnoff into growth in the US next year" - Interview - Diageo CEO Ivan Meneze...

Smirnoff not yet out of the woods in US - Menezes

Smirnoff not yet out of the woods in US - Menezes...

Why whisky/whiskey can no longer ignore the allure of flavours - comment

Why whisky/whiskey can no longer ignore the allure of flavours - comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?