News

Product Launch – EUROPE: Diageo's Smirnoff Mojito

Most popular

Why rum should ignore its past to win today

Heineken’s footprint leaves big shoes to fill

Van Boxmeer leaves behind a more worldly Heineken

Why single malt should ignore its core consumer

just-drinks speaks to Pernod's CEO of EMEA & LatAm

MORE

Diageo's Smirnoff Mojito

//i4.aroq.com/1/DIAGEO.jpg

Category - Spirits, vodka, pre-mix cocktail, 12.5% abv

Available - From next month

Location - Europe, on-trade, in around 12,000 bars and restaurants across 11 countries

Price - Not specified

Distribution - Diageo

Diageo has lined up the Europe-wide roll-out of a ready-to-serve cocktail dispense system. The bag-in-box system, designed by Rapak, allows draught pouring of pre-mixed Smirnoff Mojito cocktails.

The concept was trialled in the UK earlier this year.

The box contains 67 servings. As well as Smirnoff Mojito, the Rapak range includes Pampero Mojito and Cacique Mojito.


Sectors: Product launches, Spirits

Companies: Diageo, Smirnoff

Related Content

Third CEO in three years for Angostura as ex-Diageo executive takes the wheel

Third CEO in three years for Angostura as ex-Diageo executive takes the wheel...

Diageo moves North America HQ to New York City

Diageo moves North America HQ to New York City...

How did Pernod Ricard perform in H1 fiscal-2020? - results data

How did Pernod Ricard perform in H1 fiscal-2020? - results data...

Van Boxmeer leaves behind a more worldly Heineken as CEO dances out the door - comment

Van Boxmeer leaves behind a more worldly Heineken as CEO dances out the door - comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?