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Diageo's Smirnoff Ice Margarita - Product Launch

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Diageo's Smirnoff Ice Margarita

Diageos Smirnoff Ice Margarita

Diageo's Smirnoff Ice Margarita

Category - RTDs, flavoured malt beverages, 4.5% abv

Available - From this month

Location - US, nation-wide

Price - SRP US$8.99 per six pack 24oz bottles, $14.99 per 12 pack

Diageo has added a Margarita flavour to its Smirnoff Ice RTD brand. Smirnoff Ice Margarita is described as a blend of "citrus and tart with a touch of sweetness and salty notes for a deliciously balanced flavoured malt beverage".

The roll-out, across the US, is in time for Mexican celebration Cinco de Mayo. The Margarita is widely credited with being the most popular cocktail in the US market.

The launch comes at the same time as a new Raspberry Rosé flavour under the Smirnoff Spiked Sparkling Seltzer range. Smirnoff Spiked Sparkling Seltzer Raspberry Rosé contains 90 calories per 12oz serving. The product also rolled out this month. 

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Sectors: Product launches, Spirits

Companies: Diageo

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