Click through to view Diageos Smirnoff Gold Collection

Click through to view Diageo's Smirnoff Gold Collection

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Diageo's Smirnoff Gold Collection

Category - Spirits, vodka, flavoured, 40% abv

Available - From this month

Location - Travel retail exclusively

Price - RSP of US$36 per 1-litre bottle

Distribution - Diageo

Smirnoff Gold Collection is a cinnamon spiced vodka, with edible gold leaf flakes.

The variant will roll out across travel retail following a trial earlier this summer at Mumbai Duty Free.

?“Shoppers in Travel Retail are highly motivated by something they can only find on their travels, something new and exclusive,” said Steve White, marketing director at Diageo GTME.