Product Launch - UK: Diageo's Smirnoff Apple Bite
By Andy Morton | 20 August 2013
 |
Click through to view Diageo's Smirnoff Apple Bite |
Category - Spirits, vodka, pre-mix, apple and lemonade, 6.4% abv
Available - From mid-August
Location - UK, nation-wide; later rollout across Western Europe
Price - SRP of GBP1.90 (US$3) per 25cl can
Distribution - Diageo
Diageo has launched a pre-mix Smirnoff vodka can into the UK market ahead of a wider European rollout.
Smirnoff Apple Bite is a blend of Smirnoff vodka, lemonade and apple juice, Diageo said this week. It hits UK shelves at the same time as Smirnoff Gold, which the producer said yesterday is being launched in the country after first being introduced in travel retail.
Smirnoff Apple Bite will launch in other Western Europe markets next month, Diageo said.
Expert analysis
Premixed Smirnoff Vodka and Cola Case Study: Propelling Premix Spirits into the Mainstream
Although the UK RTD (ready to drink) sector is in long-term decline, Diageo has been innovating with a new range of canned premixed ready to drink spirit and mixer serves.
Sectors: Product launches, Spirits
View next/previous articles
20 Aug 2013 -Currently reading -
Product Launch - UK: Diageo's Smirnoff Apple Bite
Related research
Diageo plc - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report
MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage....
Since the great recession of 2008/2009 Diageo has transformed itself, primarily through acquisition, from being overly focused on mature markets to a more balanced geographic split and if, as seems likely it gains control of UB Group’s United Spirits...
The world’s leading spirits producer, Diageo also ranks 23rd in the global wine market. This profile analyses the role of wine in the company’s wide-ranging alcoholic drinks operations, considering opportunities to address its weaknesses and adapt it...
Related articles
just For Subscribers - The week in drinks
Here are the ten most viewed, subscriber-only items on just-drinks this week:
Focus - Heineken's 2013 Performance by Region
Earlier today (12 February), Heineken posted a drop in full-year profits despite a lift in sales in 2013. Here, just-drinks takes a closer look at the company's performance in the period by region.
Read further items in this columns
The Launch Pad - Product Launches
Here's where we bring together all of the product launches covered on just-drinks.
There are currently no comments on this article
Be the first to comment on this article