Product Launch - UK: Diageo's Smirnoff Apple Bite
By Andy Morton | 20 August 2013
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Click through to view Diageo's Smirnoff Apple Bite |
Category - Spirits, vodka, pre-mix, apple and lemonade, 6.4% abv
Available - From mid-August
Location - UK, nation-wide; later rollout across Western Europe
Price - SRP of GBP1.90 (US$3) per 25cl can
Distribution - Diageo
Diageo has launched a pre-mix Smirnoff vodka can into the UK market ahead of a wider European rollout.
Smirnoff Apple Bite is a blend of Smirnoff vodka, lemonade and apple juice, Diageo said this week. It hits UK shelves at the same time as Smirnoff Gold, which the producer said yesterday is being launched in the country after first being introduced in travel retail.
Smirnoff Apple Bite will launch in other Western Europe markets next month, Diageo said.
Expert analysis
Premixed Smirnoff Vodka and Cola Case Study: Propelling Premix Spirits into the Mainstream
Although the UK RTD (ready to drink) sector is in long-term decline, Diageo has been innovating with a new range of canned premixed ready to drink spirit and mixer serves.
Sectors: Product launches, Spirits
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Product Launch - UK: Diageo's Smirnoff Apple Bite
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