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Diageo's releases Fiorucci-designed bottle for Ciroc White Grape

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Diageo has teamed up with bottle personalisation company Inkd to create the latest limited edition pack in the UK for its recently-launched White Grape expression of Ciroc vodka.

The Fiorucci pack of Ciroc White Grape vodka is a limited edition

The Fiorucci pack of Ciroc White Grape vodka is a limited edition

The bottle, designed with Italian fashion brand Fiorucci, has been unveiled this week and comes a month after a limited run of bottles was unveiled that had been designed in collaboration with Vivienne Westwood. Diageo released Ciroc White Grape Vodka worldwide in October.

The latest pack, which is available online for GBP45 (US$58) including a gift box, can be personalised with either a name or a message printed into the glass.

"We're always seeking new ways to bring innovative and exciting celebratory experiences to our fans, and our collaboration with Fiorucci and Inkd is going to do just that," said Natalie Wills, global head of Ciroc at Diageo. "We love collaborating with partners who embody CÎROC's brand values and bring bold ideas to the party."

Launched in 1967 by Elio Fiorucci, the namesake fashion label found fame in the 1970s and 1980s. The brand, which also has its own retail outlets, was relaunched two years ago.

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Expert Analysis

Vodka (Spirits) Market in United Kingdom - Outlook to 2022: Market Size, Growth and Forecast Analytics

Vodka (Spirits) Market in United Kingdom - Outlook to 2022: Market Size, Growth and Forecast Analytics

Vodka (Spirits) Market in United Kingdom - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Vodka market in United Kingdom.

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