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Product Launch - US: Diageo's Parrot Bay, Smirnoff Frozen Pouches

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Diageo's Parrot Bay, Smirnoff Frozen Pouches

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Category - Cocktails, frozen, RTD, 5% abv

Available - From 1 June

Location - Parrot Bay available US, nation-wide; Smirnoff Frozen Pouches in selected US markets

Price - SRP US$1.99 per 10oz (29.6cl) pouch

Distribution - Diageo 

Diageo has launched two frozen cocktail lines using flavours associated with the warmer months of the year.

Parrot Bay Frozen Pouches and Smirnoff Frozen Pouches come in three flavours each and will be sold in the US market only. Parrot Bay Frozen Pouches, which comes in Pina Colada, Mango Daiquiri and Strawberry Daiquiri variates, is available from convenience stores and beer distributors.

Smirnoff Frozen Pouches come in Blue Raspberry Lemonade, Strawberry Lemonade and Cherry Limeade flavours and will be sold only in selected markets across the US, a Diageo spokesperson told just-drinks.

The malt beverage pouches are ready to serve from the freezer.


Sectors: Product launches, Spirits

Companies: Smirnoff, Diageo

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