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Product Launch - TRAVEL RETAIL: Diageo's Johnnie Walker Double Black

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Diageo's Johnnie Walker Double Black

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Category - Scotch whisky, blended, abv 40%

Available - From this month

Location - Tested at six international airport locations - Bangkok, Dubai, Lebanon, New York (JFK), Singapore and Sydney - over a five-month period, which runs to the end of June, with six select retail partners: Beirut Duty Free, Dubai Duty Free, DFS Singapore, International-Shoppes Duty Free, King Power International and Nuance

Price - The one-litre bottle of Johnnie Walker Double Black will retail "at a 15%-20% premium to Johnnie Walker Black Label"

The Johnnie Walker Double Black blend is created using peaty west coast whiskies.

The test launch will be supported in stores by “extensive high-impact visibility”, sampling and hostess support.


Sectors: Spirits

Companies: Johnnie Walker, Diageo

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