News

Product Launch – TRAVEL RETAIL: Diageo's Johnnie Walker Black Label Jasper Goodall Limited Edition ‘Striding Man’ Series

Most popular

Mangrove MD warns of coronavirus impact on spirits

Advice for brewers in the time of COVID-19

Coronavirus special - US Distilled Spirits Council

Provenance and quality not enough for spirits - II

Over the influence? The future of social media

MORE

Diageo's Johnnie Walker Black Label Jasper Goodall Limited Edition ‘Striding Man’ Series

//i4.aroq.com/1/johnnie-walker.jpg

Category - Spirits, whisky, Scotch, blended malt, 40% abv

Available - From this month

Location - Available in Global Travel & Middle East (GTME) (including domestic markets in Middle East & North Africa), as well as Asia Pacific

Price - Around GBP24.99 (US$40.90) per 75cl bottle

Distribution - Diageo

Diageo's GTME unit has teamed with graphic artist Jasper Goodall to create a limited edition for the company's Johnnie Walker Black Label variant. Goodall has designed his reinterpretation of the brand's Striding Man logo for the packaging extension.

The new packaging will consist of a rigid gift box with front opening and a cut-through sleeve. The limited edition – although what the run will be limited to has not been disclosed - will be available at the same price as Johnnie Walker Black Label 12 year old 1-litre bottle.

A Johnnie Walker Black Label magnum will also be released as part of the partnership. Limited to 1,000 bottles, each signed by the artist, 250 bottles have been allocated to Diageo GTME for a travel retail offer in partnership with DFS at Singapore’s Changi airport. Available from 1 July, the 1.75-litre bottle comes in a gift box with front opening.


Related Content

Game of Thrones 

Game of Thrones "biggest cultural collaboration" in Johnnie Walker history - Diageo CEO...

Bacardi's Baron Otard XO Gold Year of the Pig limited edition - Product Launch

Bacardi's Baron Otard XO Gold Year of the Pig limited edition - Product Launch...

Game of Thrones 2019 success drags on Johnnie Walker as Diageo H1 sales growth slows - results data

Game of Thrones 2019 success drags on Johnnie Walker as Diageo H1 sales growth slows - results data...

Diageo's

Diageo's "peak innovation" belies more selective approach to NPD - Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?