Diageo has launched a responsible drinking campaign under its Haig Club whisky brand, fronted by Haig Club business partner David Beckham. 

The campaign, called Leave As You Arrived, is a 60-second film that shows a night out in reverse. The activation will roll out globally, across social media, Diageo said. 

"Responsible drinking is an integral part of the Haig Club philosophy and we have a shared belief with our business partner, David Beckham, about quality over quantity and the importance of drinking in moderation," said global brand director Ronan Beirne. "#LeaveAsYouArrived was designed to showcase the benefits of drinking in moderation on a night out. Haig Club believes that looking as good leaving the bar as when you arrived, is the epitome of style."

The campaign will feature additional content from different cities across the world, showing "real people in #LeaveAsYouArrived moments".

Diageo launched Haig Club, in partnership with David Beckham and British media mogul Simon Fuller, in 2014.

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