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Diageo's Guinness Rye Pale Ale

Diageos Guinness Rye Pale Ale

Diageo's Guinness Rye Pale Ale

Category - Beer, 5% abv

Available - From September

Location - UK

Price - RSP GBP1.99 (US$2.62) per 50cl bottles

Diageo has rolled out a new beer under the Guinness brand, developed at its experimental brewery in Dublin. 

Guinness Rye Pale Ale was created at the Guinness brewery's Open Gate site. It is the fifth addition to the Brewers Project range, which also includes Dublin Porter and West Indies Porter. 

The new beer will roll out in the UK off-trade.

"In December a few of us at The Open Gate Brewery got together and made a Rye Pale Ale as a Christmas gift for our friends and families," said Peter Simpson, lead brewer at The Open Gate. "Everyone liked it so much we put it on tap at our Open Gate Brewery Bar where it's been getting rave reviews. Now, we're moving production to the big brew house and sharing it with everyone."

Citing Nielsen Scantrack figures for the year to 24 April, Diageo said The Brewers Project beers had conributed GBP5.6m to the growth of premium bottled beer in the UK, which was up 8% year on year to GBP19m. 

Why not just buy a craft brewery? - Interview, Mark Sandys, global head of beer, Diageo


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