News

Product Launch - US: Diageo's Guinness Red Harvest Stout

Most popular

What challenges face the lower-abv wine segment?

Technology bringing tasting events closer to home

What rum needs to do to recognise its potential

A-B InBev's Craft Brew Alliance purchase - Comment

How good for you is red wine? - ISFAR

MORE

Guinness Red Harvest Stout 

//i2.aroq.com/1/DIAGEO.jpg

Category - Beer, stout, 4.1% abv

Available - From next month 

Location - US off-trade and bars “nationwide” 

Price - Four-packs of 14.9oz cans have an SRP of US$8.49

Distribution - Diageo 

Diageo is looking to take share from pumpkin beers in the US this Autumn with a new seasonal "red" variant of its Guinness brand. 

Guinness Red Harvest Sout, with a 4.1% abv, will launch into the US off-trade and bars nationwide next month. The “limited-edition” brew is ruby red in colour and has “aromas of caramel and toffee”, according to the company. 

“Guinness Red Harvest Stout is perfect for fall and offers a great change of pace from the pumpkin seasonals crowding beer shelves,” said Doug Campbell, Guinness' brand director. 

Diageo previously launched a black lager version of Guinness in the US in 2011.


Related Content

Anheuser-Busch InBev cleared for South Africa Guinness production in Diageo deal

Anheuser-Busch InBev cleared for South Africa Guinness production in Diageo deal...

Diageo closes in on RTD, Guinness South Africa partnership with Anheuser-Busch InBev's SAB

Diageo closes in on RTD, Guinness South Africa partnership with Anheuser-Busch InBev's SAB...

Can Red Bull stop the Fever-Tree train? - Comment

Can Red Bull stop the Fever-Tree train? - Comment...

"Half of our beer around the world isn't creamy with a white head" - Interview, Diageo's global head...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?