Product Launch - US: Diageo's Guinness Red Harvest Stout
By James Wilmore | 27 August 2013
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Guinness Red Harvest Stout
Category - Beer, stout, 4.1% abv
Available - From next month
Location - US off-trade and bars “nationwide”
Price - Four-packs of 14.9oz cans have an SRP of US$8.49
Distribution - Diageo
Diageo is looking to take share from pumpkin beers in the US this Autumn with a new seasonal "red" variant of its Guinness brand.
Guinness Red Harvest Sout, with a 4.1% abv, will launch into the US off-trade and bars nationwide next month. The “limited-edition” brew is ruby red in colour and has “aromas of caramel and toffee”, according to the company.
“Guinness Red Harvest Stout is perfect for fall and offers a great change of pace from the pumpkin seasonals crowding beer shelves,” said Doug Campbell, Guinness' brand director.
Diageo previously launched a black lager version of Guinness in the US in 2011.
Expert analysis
Premium beer in North America – forecasts to 2016
This second report in our series on premium beer concentrates on North America, currently the second largest premium beer market in the world and how this market specifically has faired. It examines how the major players and smaller brewers have reacted to the challenges and changing trends. Highlighted is one of the most exciting and innovative offshoots of the industry since its emergence in the mid- to late-1980s, that of craft brewing.
Sectors: Beer & cider, Product launches
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