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Diageo's Guinness Irish Wheat - Product Launch

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Diageo's Guinness Irish Wheat

Diageos Guinness Irish Wheat

Diageo's Guinness Irish Wheat

Category - Beer, 5.3% abv

Available - From this month

Location - US, nation-wide

Price - SRP US$9.99 per six-pack of 11.2oz bottles

Diageo has rolled out another Guinness beer developed at its experimental brewery in Dublin. Guinness Irish Wheat follows Rye Pale Ale, Antwerpen Stout, Nitro IPA and Guinness Blonde American Lager from the Open Gate Brewery in Dublin. It will be available in the US for a limited time, Diageo said late last week.

Irish Wheat uses wheat sourced in Ireland and the same yeast that goes into Guinness stout.

"I wanted to help create the best wheat beer outside of Germany," said Guinness brewer Jasmin Winterer, whose native home of Germany led her to come up with the concept for Irish Wheat. "The style is familiar but, if you look closer, you'll see how we made it distinctly Guinness."

The beer is among a number of releases from Diageo's The Brewers Project, which gives Guinness brewers the chance to experiment with new recipes. The first expressions to be released under the scheme were the Guinness Dublin Porter and West Indies Porter in September 2014.


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