Product Launch - US: Diageo's George Dickel Rye

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Diageo's George Dickel Rye


Category - Spirits, whisky, rye, US, 45% abv

Available - From early-December

Location - US

Price - SRP of US$24.99 per 75cl bottle

Distribution - Diageo

Diageo has lined up an extension of its George Dickel US whisky brand. George Dickel Rye is a straight rye small-batch whisky, offering a 95% rye mash whiskey.

Also available in 1-litre bottles, the variant is sourced from Lawrenceburg in Indiana.

Sectors: Product launches, Spirits

Companies: Diageo

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