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Product Launch - UK: Diageo's Diamond Jubilee Blended Scotch Whisky by John Walker & Sons

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Diageo's Diamond Jubilee Blended Scotch Whisky by John Walker & Sons.

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Category - Spirits, Scotch whisky

Available - 60 bottles, from February 2012

Location - Worldwide, private sales by appointment only

Price - GBP100,000 (US$163,550) per crystal decanter

Distribution - Diageo

The whisky will be released in 60 crystal decanters to mark the Queen's Diamond Jubilee year in 2012, Diageo said today (7 June). It said that the whisky will contain grain and malt whiskies that have been maturing since 1952, the year of the Queen's coronation.

All proceeds from sales will go to the Queen Elizabeth Scholarship Trust. Diageo haspledged a minimum donation of GBP1m.


Sectors: Product launches, Spirits

Companies: Diageo

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