Diageos Ciroc Pineapple

Diageo's Ciroc Pineapple

Diageo's Ciroc Pineapple 

Category - Spirits, vodka, flavoured, 35% abv 

Available - Launched 1 September 

Location - US, nationwide, on- and off-trade

Price - SRP of US$34.99 for 75cl bottle. Also available in 5cl, 20cl and 37.5cl bottles 

Diageo has launched a fifth flavoured variant of its Sean Combs-backed vodka brand Ciroc. 

Ciroc Pineapple, with an abv of 35%, was launched earlier this month in the US. It follows red berry, coconut, peach and amaretto variants of the brand. 

The latest launch is described as having a "rich pineapple flavour with a touch of vanilla and a tropical finish". 

Diageo said the launch will be supported by preview dinners, print and digital advetising and "experiential" activities. 

Ciroc was launched in 2003 and Diageo agreed a tie-up with Combs on the brand in 2007. 

In January this year, the rap artist and producer joined forces with Diageo again with a JV deal to acquire DeLeón Tequila