News

Diageo's Ciroc Mango vodka - Product Launch

Most popular

Latest sexism row is a whisky watershed

Heineken must cut costs to aid recovery - analysis

Treasury Wine Estates Performance Trends 2016-2020

How COVID has accelerated the sobriety trend

How COVID-19 will change after-work drinks

MORE

Diageo's Ciroc Mango 

Diageos Ciroc Mango vodka

Diageo's Ciroc Mango vodka

Category - Vodka, flavoured vodka, 35% abv

Available - From this month

Location - Global

Price - US$33.99 per 75cl
 
Diageo and Ciroc vodka stakeholder Sean 'Diddy' Combs have announced the release of a mango variant under the Ciroc brand. 

The new flavour is described as "vodka infused with mango and other natural flavours". The new vodka comes in 5cl, 20cl, 37.5cl, 75cl, 1-litre and 1.75-litre sizes. 

Ciroc has also released the second instalment of its 'Let's Get It' short film series. The campaign, featuring DJ Khaled, was announced last month.

Experimentation driving spirits consumption in the US - figures

In May this year, Diageo lined up the UK-exclusive roll-out of a grapefruit extension of Ciroc.

In August, Diageo's CEO, Ivan Menezes described Ciroc's performance as a "tale of two halves". In full-year results,  7% organic sales declines came despite a 95% H2 increase driven by the launch of Cîroc Apple.


Sectors: Product launches, Spirits

Companies: Diageo

Related Content

Kate Hudson adds to celebrity spirits surge with King St Vodka launch

Kate Hudson adds to celebrity spirits surge with King St Vodka launch...

Will Diageo's American Anthem make vodka great again? - Comment

Will Diageo's American Anthem make vodka great again? - Comment ...

Hood River Distillers’ Clear Creek Vodka - Product Launch - market data

Hood River Distillers’ Clear Creek Vodka - Product Launch - market data...

Baijiu, vodka and the white spirits challenge for Diageo - Analysis

Baijiu, vodka and the white spirits challenge for Diageo - Analysis ...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?