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Diageo's Ciroc Mango 

Diageos Ciroc Mango vodka

Diageo's Ciroc Mango vodka

Category - Vodka, flavoured vodka, 35% abv

Available - From this month

Location - Global

Price - US$33.99 per 75cl
 
Diageo and Ciroc vodka stakeholder Sean 'Diddy' Combs have announced the release of a mango variant under the Ciroc brand. 

The new flavour is described as "vodka infused with mango and other natural flavours". The new vodka comes in 5cl, 20cl, 37.5cl, 75cl, 1-litre and 1.75-litre sizes. 

Ciroc has also released the second instalment of its 'Let's Get It' short film series. The campaign, featuring DJ Khaled, was announced last month.

Experimentation driving spirits consumption in the US - figures

In May this year, Diageo lined up the UK-exclusive roll-out of a grapefruit extension of Ciroc.

In August, Diageo's CEO, Ivan Menezes described Ciroc's performance as a "tale of two halves". In full-year results,  7% organic sales declines came despite a 95% H2 increase driven by the launch of Cîroc Apple.


Sectors: Product launches, Spirits

Companies: Diageo

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