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Diageo's Ciroc Derek Zoolander Blue Steel bottle - Product Launch

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Diageo's Ciroc Derek Zoolander Blue Steel bottle

The Ciroc Blue Steel bottle is a tie-up with the new Zoolander movie, which opens next month

The Ciroc Blue Steel bottle is a tie-up with the new Zoolander movie, which opens next month

Category - Vodka, 40% abv

Available - From the end of January

Location - Global, excluding US

Price - GBP38.50 (US$55.20) per 70cl

Diageo has partnered with photographer Mario Testino and the sequel to the film Zoolander, to produce a limited-edition Ciroc bottle. 

The Blue Steel bottle marks the release of the second Zoolander movie, scheduled for the start of February. The bottle also comes in a 1.75-litre version for "exclusive bars", and a 3-litre collector's edition.

The bottle contains the same liquid as regular Ciroc.

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