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Diageo's Captain Morgan White Rum

Category - Spirits, rum, white, 40% abv

Available - From this month

Location - US, nation-wide

Price - SRP of US$15.99 per 75cl bottle

Diageo has released a white-spirit version of its Captain Morgan rum brand in the US.

Captain Morgan White Rum, which rolls out this month, is described by Diageo as having a smoother taste than other rums in the Captain Morgan portfolio. “We aim to stake our claim in (the white rum) category in an explosive way,” Diageo said.

The extension's launch will be supported by a television, print and online advertising campaign, including an ad featuring US model Chrissy Teigen in this month's Sports Illustrated’s 50th Anniversary Swimsuit Edition.

In November, Rum Runners USA launched its own white rum under its Seven Sirens brand.

just-drinks announced the release of the white rum variant on Twitter last week.