Diageo's Captain Morgan LocoNut
Diageo's Captain Morgan LocoNut
Category - Spirits, liqueur, rum-flavoured, 20% abv
Available - From this month
Location - US, nation-wide
Price - US$14.99 per 75cl bottle
Diageo has added a flavoured shot variant to its Captain Morgan portfolio, as it looks to capitalise on the popularity of coconut. LocoNut joins Cannon Blast, which launched in 2015. The new variant includes Caribbean rum, coconut liqueur, spice and natural flavours, Diageo said.
As well as a shot serve, Diageo suggests mixing the drink with coconut water or Captain Morgan Original Spiced Rum.
Like Cannon Blast, LocoNut is packaged in a rounded bottle. The pack also features a scratch-and-sniff function.
LocoNut follows a spate of new launches from Diageo this month. The firm has lined up a vegan version of its Baileys cream liqueur in the US as well as RTD cans of Baileys Iced Coffee in the UK.
Diageo's North America president on Donald Trump, Millennials and the rise of Bourbon - Click here for a just-drinks focus
Sectors: Product launches, Spirits
Companies: Captain Morgan, Diageo
