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Diageo's Bulleit Barrel Strength Frontier Whiskey

Diageos Bulleit Barrel Strength Frontier Whiskey

Diageo's Bulleit Barrel Strength Frontier Whiskey

Category - Spirits, whiskey, Bourbon, 59-62.5% abv

Available - From this week

Location - US, Kentucky

Price - SRP US$49.99 (75cl); $29.99(37.5cl)

Diageo has launched a barrel-strength Bourbon under its Bulleit brand.

Bulleit Barrel Strength Frontier Whiskey launches this week, but will only be available in its home state of Kentucky, Diageo said. It is not cut with any water so has a variable abv of between 59-62.5%, depending on the barrel.

The liquid is described as medium-amber in colour, with gentle spiciness and sweet oak aromas. The mid-palate is smooth with tones of maple, oak, and nutmeg. The finish is long, dry and satiny with a light toffee flavour, but with deepened oak notes.

An analyst this week said Bulleit has posted "great growth" in the US but is one of the Diageo brands "not yet big enough to move the needle" for the company.


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