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Product Launch - UK: Diageo's Blossom Hill Californian Pinot Grigio

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Diageo's Blossom Hill Californian Pinot Grigio

Category - Wine, white, California, Pinot Grigio

Available - Now

Location - UK, available to both on- and off-trade customers. Asda, Co-op, Sainsbury and Somerfeld and Booker and United Wholesalers cash and carries

Price - RSP GBP5.99 (US$9.18) per bottle

Distribution - Percy Fox & Co

Blossom Hill will support both its varietal range and the Pinot Grigio launch with a TV advertising campaign, scheduled to hit screens at the beginning of March.

The advertising is phase two of the ‘Welcome to Blossom Hill’ campaign which was aired last summer and sees Blossom Hill investing an additional GBP500,000 with airtime booked across ITV1, Channel 4, ITV2, Film4 and E4 as well as another seven digital channels.

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Sectors: Wine

Companies: Blossom Hill Wines, Diageo

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