Product Launch - US: Diageo's Baileys Vanilla Cinnamon

By | 19 August 2013

Click through to view Diageos latest Baileys extension

Click through to view Diageo's latest Baileys extension

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Diageo's Baileys Vanilla Cinnamon

Category - Spirits, liqueurs, whiskey, Irish, 17% abv

Available - From 1 September

Location - US, nation-wide

Price - SRP of US$21 per 75cl bottle

Distribution - Diageo

Diageo has launched a Baileys extension in the US that follows a Belgian chocolate extension launched in Western Europe.

Baileys Vanilla Cinnamon comes on the heels of Baileys Luxe, which was unveiled last week. Baileys Vanilla Cinnamon will only be available in the US and blends Madagascar vanilla and cinnamon.

Diageo said it is “extremely versatile with a lighter coloured liquid”.

Expert analysis

Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review

Diageo plc (Diageo) is one of the world's leading companies in the beverage alcohol industry. The company carries out the production and distribution of spirits, beer and wine. The key brands of the company include Johnnie Walker, Smirnoff, Captain Morgan, Baileys Original Irish Cream, J&B, Tanqueray, Guinness, Crown Royal Canadian, Beaulieu Vineyard and Sterling Vineyards, and Bushmills Irish. Diageo also has distribution rights for the Jose Cuervo tequila brands in North America and various other markets.

Sectors: Product launches, Spirits

Companies: Diageo

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