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Diageo's Baileys Strawberries & Cream - Product Launch

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Diageo's Baileys Strawberries & Cream

Diageos Baileys Strawberries & Cream

Diageo's Baileys Strawberries & Cream

Category - Cream liqueurs, 17% abv

Available - From February to April

Location - US, nation-wide

Price - SRP US$24.99 per 75cl bottle

Diageo has added a limited-edition strawberries and cream flavour to its Baileys portfolio in the US market. 

Baileys Strawberries & Cream will be available from this month "through April or until supplies last", Diageo said in a press release. 

The launch aims to capitalise on the Valentine's Day occasion as well as "enhance... desserts or cocktails". 

Last March, Diageo rolled out a vegan variant of the Baileys brand in the US market, following a test launch in 2016. Baileys Almande Almondmilk, which is gluten- and dairy-free as well as certified vegan, carries an abv of 13% and retails in the US market for around $21 per 75cl bottle.

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Sectors: Product launches, Spirits

Companies: Diageo

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