Diageo has extended the launch of its latest US Guinness marketing campaign to the UK and Ireland.

“Basketball” was initially launched during the first week of the US football season, which opened on 6 September. It aired on screens in the UK and Ireland on Saturday, a Diageo spokesperson told just-drinks today (16 September).

The ad features wheelchair basketball player Steve Hoffman as well as Joshua Campos, the coach of a wheelchair basketball team affiliated with the LA Clippers NBA team. It was released online on 3 September, since when it has racked up about 6m YouTube views.

This month, Diageo pledged to spend GBP34m (US$53m) on its Guinness brand in the UK over the next 12 months.