News

Diageo ups e-commerce focus with new exec role

Most popular

Pernod is buying Malfy for the flavour - comment

The just-drinks Analyst returns

Is Carlsberg treating consumers like suckers

The just-drinks Analyst returns

Why spirits marketers must be more careful

MORE

Diageo has installed a former Ralph Lauren executive to lead its digital and e-commerce business. 

Marco Preda is leading Diageos increased focus on e-commerce and digital

Marco Preda is leading Diageo's increased focus on e-commerce and digital

Marco Preda took up the role as the drinks firm's general manager, digital and e-commerce for Europe last month. Diageo said the job was created to “unify the company’s digital practices and develop a comprehensive digital presence" to generate new business and "maximise online sales”. 

“We are constantly seeking new ways to innovate and to showcase and sell our brands in the most exciting, new and convenient ways possible,” said John Kennedy, Diageo Europe's president. “The digital world opens up new opportunities for us and we are really excited about the role Marco will play in shaping the future of the company.”

Preda, who is based at Diageo's London headquarters, was Ralph Lauren's senior director for e-commerce, business operations & strategic planning. Prior to that, he worked for Swiss pharmaceutical firm Merck Serono, Johnson & Johnson, BT and Foot Looker. 

Last week, the Smirnoff producer reported flat half-year sales and a slip in profits as Asia-Pacific contined to drag on the group


Related Content

"New brands, new products" - Coca-Cola, Heineken and the packaging industry's e-commerce evolution...

Impulse will take over e-commerce channel - PepsiCo CEO Indra Nooyi

Impulse will take over e-commerce channel - PepsiCo CEO Indra Nooyi...

ZX Ventures aims to lead Anheuser-Busch InBev growth by 2020 through e-commerce gains

ZX Ventures aims to lead Anheuser-Busch InBev growth by 2020 through e-commerce gains...

Efficiency, Reserve brands and a boost for e-commerce - Diageo in Europe, Russia & Turkey - Analysis

Efficiency, Reserve brands and a boost for e-commerce - Diageo in Europe, Russia & Turkey - Analysis...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?