News

Diageo updates consumer target for Johnnie Walker anti drink-drive programme

Lucy Britner14 December 2017

Font size

Category Packaging Opportunities: Non-Alcoholic Drinks - Identifying pack formats and features that make a brand worth paying more for

Key Trends in Alcoholic Beverages: Powerful changes shaping the wine, beer, spirits and alcohol-free beverages industry

TrendSights Analysis 2019: Connoisseurship - Keeping up with consumer "experts"

Cannabis Market: Canada’s legalization of recreational marijuana is boosting the fortunes of cannabis stocks

Opportunities in the Western Europe Wine Sector: Analysis of opportunities offered by high-growth economies

Diageo has set a new goal for its Johnnie Walker #JoinThePact responsible drinking activation, as it looks to get 50m consumers to pledge never to drink and drive.

Get full access to all content, just $1 for 30 days

A Message From The Editor

Only paid just-drinks members have unlimited access to all our content - including 21 years of archives.

I am so confident you will love just-drinks membership that today I can offer you 30 days access for $1.

It’s a fantastic offer – just for you.

Editor's signature

Olly Wehring, editor of just-drinks

Olly's offer to you
Risk-free, money-back guarantee

Existing user? Click here to login

Email Address:

Password:

Forgotten your password?

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..