The Tv ad launches next week in the UK and Ireland

The Tv ad launches next week in the UK and Ireland

Diageo has launched the second part of its latest advertising push for Guinness.

The GBP5.5m (US$8.8m) follow-up installment to 'Made of More' goes live on the brand's social media channels today (18 January), the company said. A new TV ad, 'Clock', which can be viewed below, will premiere in the UK and Ireland next Thursday (24 January).  

The first part of Made of More was launched last October.

Nick Britton, Guinness' marketing manager said the company will continue to invest in the brand this year to “drive its point of difference versus other brands in the beer category.”

In November, Diageo launched a 5.6% abv Guinness variant in the US called Generous Ale