Market research
Diageo has launched two additional flavours to its Smirnoff vodka portfolio in the US.
The company said today (4 March) that Smirnoff Passion Fruit and White Grape are the two new additions to the already existing 11-product Smirnoff flavoured vodka collection. The range already includes the flavours: Blueberry, Lime, Watermelon, Strawberry, Cranberry, Vanilla, Raspberry, Citrus, Orange, Green Apple and Black Cherry.
Smirnoff vice president Jennifer Van Ness said: "The culinary cocktails trend continues to grow, fueled by fresh ingredients and exotic flavours from around the world. Passion fruit has a multi-dimensional flavour all its own and White Grape is sure to enhance any cocktail party by adding to celebratory Champagne toasts or customising a Cosmopolitan or simple martini."
The additional flavours will be available in 50ml, 200ml, 375ml, 750ml, 1-litre and 1.75-litre sizes and will retail at US$14.99 per 750ml bottle, the company added.
