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US: Diageo to push Smirnoff Twisted V

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Diageo is to launch an advertising campaign to support its FMB, Smirnoff Twisted V. The drink, which features distinct "twisted" packaging, will launch a national television and print advertising campaign in support of the new line, and will include a social responsibility message.

The drink is currently available in the US in four flavours - green apple, raspberry, mandarin orange and cranberry.

In a statement, Michael Ward of Diageo North America said: "We are excited to bring Smirnoff Twisted V to the vibrant FMB category. This new line of flavourful alcohol beverage drinks is an example of Diageo's commitment to innovative products that meet the evolving tastes of our loyal adult consumers."

The product line launched nationally during the past holiday season in after a 16-week trial run in markets across the country.


Sectors: Spirits

Companies: Diageo

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