IRELAND: Diageo to launch sensible drinking ad

By just-drinks.com editorial team | 26 September 2003

As pressure mounts in Ireland for the government to ban alcohol advertising altogether, the Irish Times reported today that Diageo, the world's largest wines and spirits company, is to launch a sensible drinking campaign.

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As pressure mounts in Ireland for the government to ban alcohol advertising altogether, the Irish Times reported today that Diageo, the world's largest wines and spirits company, is to launch a sensible drinking campaign.

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