News

NIGERIA: Diageo to increase beer capacity

Most popular

What are Diageo's priorities for the years ahead?

As Irish whiskey comes of age, so do its problems

Diageo Performance Trends 2014-2018 - results data

Stoli Group’s AC/DC Thunderstruck Tequila- Comment

MORE

Diageo is set to intensify competition between brewers in Nigeria after announcing that it will spend GBP225m (US$366.6m) to increase brewing capacity in the country.

//i2.aroq.com/1/diageo_guinness_high.jpg

Diageo will invest the sum, which is set to create 200 new jobs, via its local subsidiary, Guinness Nigeria. It follows the group's launch of a new brewhouse at its Ogba brewery in the country earlier this year.

When questioned by just-drinks, a spokesperson for Diageo declined to disclose Guinness Nigeria's current production capacity, or detail by how much capacity will be increased, sayint that the information is "commercially sensitive".

However, the move is set to intensify competition in a market that has also drawn interest from Heineken and SABMiller.

Guinness Nigeria's MD, Devlin Hainsworth, said that the capacity investment is in response to higher demand for key beer brands, such as Guinness and Harp, in the country. "This investment underscores Diageo’s confidence in Nigeria," said Diageo's president for Africa, Nick Blazquez.

Earlier this year, SABMiller said it would spend US$100m to build a new brewery in Onitsha, in the south-east of Nigeria. Prior to that, Heineken said that it had acquired five breweries in the country. Before the purchases, Heineken's market share was 55% in volume terms.


Related Content

Thatchers Cider poised to double production capacity

Thatchers Cider poised to double production capacity...

Heineken warns of value brand switch amid Nigeria downturn

Heineken warns of value brand switch amid Nigeria downturn...

Monster’s Nigeria launch tweaked to

Monster’s Nigeria launch tweaked to "respect" religion, culture - Coca-Cola HBC CEO...

Diageo looks to raw materials to counter Nigeria headwinds

Diageo looks to raw materials to counter Nigeria headwinds...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?