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US: Diageo to create its own TV ad network

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By Ben Cooper Global drinks force, Diageo, is to form a "network" of local network affiliates, cable TV channels and other TV stations in the US, which will air TV advertising for its major spirits brands. The group's change of tack follows the decision by NBC not to carry spirits advertising on its national network.


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What can the spirits industry learn from Diageo? - Comment

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