News

US: Diageo targets women with blended brand

Most popular

Worst-case scenario avoided, where now for beer?

How COVID has driven at-home indulgence - trends

Brown-Forman Performance Trends 2016-2020 - data

How COVID-19 will change after-work drinks

Why black lives should matter in wine

MORE

Global drinks giant Diageo has made a minority investment in a vodka/wine blended spirit targeted at women in North America.

Nuvo, a blend of French vodka, French sparkling wine, and exotic fruit nectar is the creation of Raphael Yakoby, of The London Group and entrepreneur behind vodka/Cognac blended spirit Hpnotiq.

Speaking yesterday (23 April), Yakoby said: "Today's women are willing to spend more on themselves, Nuvo is the first of its kind among alcohol beverages that allows women to pamper themselves with something truly luxurious."

The brand, which aims to leverage the popularity of cocktails, wines and blended liqueurs among women, will be available in a pink bottle inspired by a perfume bottle.

Diageo North America's president & CEO Ivan Menezes added: "This investment builds on Diageo's innovation strategy of taking a stake in small and nimble companies like The London Group that can deliver new ideas."

Nuvo will begin to roll out in the US from next month and will be available in 200ml and 375ml bottles. Pricing details were not immediately available.


Sectors: Spirits, Wine

Companies: Diageo

Related Content

Diageo joins Scotch whisky chase for new drinkers with global Johnnie Walker push - just-drinks comments

Diageo joins Scotch whisky chase for new drinkers with global Johnnie Walker push - just-drinks comm...

"We're putting our money where our mouth is" - Halewood Wines & Spirits jumps into CBD with hemp rum...

Diageo Performance Trends 2014-2018 - results data

Diageo Performance Trends 2014-2018 - results data...

Are spirits brand owners driving Global Travel Retail customers to distraction? - Comment

Are spirits brand owners driving Global Travel Retail customers to distraction? - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?