News

AUS: Diageo takes Johnnie Walker King George V to Oz

Most popular

Why Diageo is winning the Tequila race

Will Diageo earn its gin wings with Aviation?

Anheuser-Busch InBev in 2020 - results preview

Spirits brand owners and their green efforts

Why imported beer matters less than ever

MORE

Diageo is extending the availability of its Johnnie Walker Blue Label King George V Edition to Australia.

The company said today (20 August) that the whisky, which will retail at A$850 (US$) per bottle, will only be available in the country on allocation to retailers from November.

The roll out of the King George V Edition to Australia follows the launch of the blend in the travel retail channel last year. The whisky was initially launched in Asia in late-2006.

"Johnnie Walker has access to an unrivalled collection of fine whiskies that date back to the early 20th Century," said Aude Parichot, Diageo's marketing manager for Johnnie Walker. "Some of the rarest whiskies have gone into the creation of this extraordinary blend of Johnnie Walker Blue Label King George V Edition."


Sectors: Spirits

Companies: Johnnie Walker, Diageo

Related Content

Diageo joins Scotch whisky chase for new drinkers with global Johnnie Walker push - just-drinks comments

Diageo joins Scotch whisky chase for new drinkers with global Johnnie Walker push - just-drinks comm...

Game of Thrones 

Game of Thrones "biggest cultural collaboration" in Johnnie Walker history - Diageo CEO...

Game of Thrones 2019 success drags on Johnnie Walker as Diageo H1 sales growth slows - results data

Game of Thrones 2019 success drags on Johnnie Walker as Diageo H1 sales growth slows - results data...

Diageo pays US$610m to harness Ryan Reynolds' content superpowers - comment

Diageo pays US$610m to harness Ryan Reynolds' content superpowers - comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?