• Steve White to become GTME marketing head
  • Three execs to leave
  • Group talks of "synergies" between GTME and India business 
Diageo announces GTME exec changes

Diageo announces GTME exec changes

Diageo has appointed Steve White as its marketing director for Global Travel & Middle East, as part of several executive changes at the division.

White will be based in Singapore to reflect the growing importance of Asia to Diageo's travel retail business, the group said today (28 July). He will be responsible for brand and customer marketing, as well as innovation and gifting.

Previously, White was innovation and strategy director for Johnnie Walker, a post he has held for three years. He played a major role in the launch of Johnnie Walker Double Black, which has seen strong consumer demand in Asia since its launch in travel retail last year.

White replaces Ellie Martin, who left the business a couple of months ago and was brand marketing director, A Diageo spokesperson told just-drinks. He also replaces Mike Greggs, who will become Diageo's global customer marketing director from 1 September.

White's appointment is one of several changes to the Global Travel & Middle East (GTME) team. 

The division's current head of corporate relations, Tim Rycroft, will leave Diageo in August following four years in the role, the group said. A spokesperson for Diageo told just-drinks that Rycroft's replacement will be announced in the next few days.

Olaf Grewe, who only recently took on the position of sales and operations director for GTME, will also leave the business, but at the end of July. His role will come to an end, the Smirnoff distiller said.

"In his recent project role, Olaf has driven a number of key improvements and has laid the foundations for the creation of the supply chain director role," said the MD of Diageo GTME, Jane Ewing. The announcement of a supply chain director for the business will be made separately.

Meanwhile, GTME HR director Nikki Cartwright will leave Diageo in September, following six years with the division. She will be replaced by Sarah Walton, who will combined the position with her current post as HR director of Diageo India. 

This, said Diageo, will enable her to "drive a number of synergies between the two businesses". Walton has been India HR director since February 2011, but has been with Diageo for nine years.

[This story was updated at 1745 (BST) on 28 July, to include details of White's predecessors and Rycroft's replacement]