Diageo has agreed to sponsor New York Citys The Explorers Club

Diageo has agreed to sponsor New York City's The Explorers Club

Diageo has agreed to sponsor New York City's The Explorers Club as part of a settlement following a legal battle over the firm's Johnnie Walker range of the same name. 

Last month, the drinks company was served with an injunction by New York's Supreme Court on using the name 'The Explorers Club' in relation to its Scotch whisky brand. It came after the 110 year-old club, which promotes the “scientific exploration of land, sea, air and space”, tabled a lawsuit in March.

In the settlement, announced late last week, Diageo said it will become a global corporate sponsor of The Explorers Club and entered a licensing agreement with the group. Financial terms of the settlement were not disclosed. 

A joint statement said: "The rich legacy of The Explorers Club will serve to inspire the Johnnie Walker Explorers' Club Collection going forward."

Diageo said last month that it planned to appeal the court's ruling, but appears to have chosen a settlement instead.

Alan Nichols, president of The Explorers Club, whose past members include Neil Armstrong and Ernest Shackleton, described the deal with Diageo as a “new and exciting relationship”. 

Diageo launched the Explorers' Club collection in late-2012 with Spice Road being followed last year by Gold Route and Royal Route. The range is sold exclusively in the Travel Retail channel.