Diageo sells off United Spirits' Bouvet Ladubay

Most popular

Why whisky can no longer ignore flavour's allure

Why COVID has changed trade shows forever - focus

How COVID has closed the digital gap - trends

Anheuser-Busch InBev Performance Trends 2016-20

New standards, new dawn for Japanese whisky


French wine company Bouvet Ladubay has returned to family control following Diageo's decision to withdraw from the category.

Having been acquired by India's UB Group in mid-2006, sparkling wine producer Bouvet Ladubay was rolled into UB's United Spirits division. Diageo bought into United Spirits in 2012, before securing majority control in July last year. Since then, Diageo has taken the decision to exit the wine category. The group offloaded a raft of brands to Treasury Wine Estates last month and has confirmed its intention to divest what it still owns, with the exception of local interests in its units in Turkey and in India.

Earlier today, the Loire-based Bouvet Ladubay confirmed that the Monmousseau family has regained control through a partnership with three private-equity firms. The Monmousseaus, who have managed the company since 1932, teamed with Ouest Croissance, CM CIC Investments and Unigrains to buy back Bouvet Ladubay.

Financial details of the transaction, which completed last week, were not disclosed.

"We are very happy with our new partners, and look forward to once again being fully responsible for the future successes of Bouvet Ladubay," said company president Patrice Monmousseau. "Our main aim at this stage is to ensure stability for our employees and the continued development of our business."

Patrice's daughter Juliette Monmousseau, who joined Bouvet Ladubay eight years ago, will become CEO of the company.

Founded in 1851 by Etienne Bouvet and his wife Célestine Ladubay, the company produces around 6m bottles per year.

Related Content

"We're not shying off" - just-drinks speaks to Diageo CEO Ivan Menezes...

Why Diageo is winning the slow-and-steady Tequila race - comment

Why Diageo is winning the slow-and-steady Tequila race - comment...

Diageo ramps up hard seltzer focus with Far West Spirits purchase

Diageo ramps up hard seltzer focus with Far West Spirits purchase...

EU, UK beer and gin get US tariff let-off

EU, UK beer and gin get US tariff let-off...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?