News

Diageo secures Smirnoff global music festivals deal

Most popular

The just-drinks Analyst returns

Why spirits must rethink its future positioning

Why spirits should look back to move forwards

The just-drinks Analyst returns

Gaming - the next frontier for drinks marketing

MORE

Diageo has signed a "multi-year" deal with Live Nation Entertainment to make its Smirnoff brand the official vodka of 26 music festivals across the world.


Related Content

Is Global Travel Retail a step too far for Tito's Handmade Vodka? - Focus

Is Global Travel Retail a step too far for Tito's Handmade Vodka? - Focus...

How did Diageo perform in FY2018? - results

How did Diageo perform in FY2018? - results...

Baijiu, vodka and the white spirits challenge for Diageo - Analysis

Baijiu, vodka and the white spirits challenge for Diageo - Analysis ...

Diageo CEO Ivan Menezes on the future of gin, the growth of no-alcohol and the plan to kick-start vodka

Diageo CEO Ivan Menezes on the future of gin, the growth of no-alcohol and the plan to kick-start vo...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?