News

Diageo rolls out Lagavulin 200th anniversary whisky to Travel Retail

Most popular

The alcohol industry is about to become less sweet

Why a sale of Casella is no slam-dunk

How the sugar tax has transformed soft drinks

Pernod is back in Kentucky, but why did it leave?

The opportunity for no-alcohol in the on-premise

MORE

Diageo has launched its limited-edition bottling of Lagavulin 8 Year Old whisky to the Travel Retail sector. 

Lagavulin 8 Year Old launched in March

Lagavulin 8 Year Old launched in March

The whisky, which commemorates the distillery's 200th anniversary, was launched globally in March. However, it was not previously available to duty free customers. 

"Single malts represent the fastest growing segment of the whisky category in Travel Retail, growing 12.5% in the last recorded year and now valued at US$800m," said Peter Fairbrother, Diageo's GTME global marketing director. "Diageo has the largest portfolio in this... category and we are proud to own over 40% of the industry's inventory. With this breadth to our portfolio, we are delighted to be able to bring rare and special whiskies - such as this limited edition Lagavulin 8 Year Old - to travellers across the globe."

The whisky will be released in two batches during 2016. It carries an SRP of US$88.65. 

just-drinks Scotch Whisky Essentials - Click here for our new series of articles


Sectors: Spirits

Companies: Diageo

Related Content

Global Travel Retail jumps aboard gin boom as launches multiply - Focus

Global Travel Retail jumps aboard gin boom as launches multiply - Focus...

"Travel Retail needs to pay for itself, otherwise it's sucking from elsewhere" - Interview, David Wi...

Age returns to Scotch whisky in Global Travel Retail - TFWA 2017

Age returns to Scotch whisky in Global Travel Retail - TFWA 2017...

Are spirits brand owners driving Global Travel Retail customers to distraction? - Comment

Are spirits brand owners driving Global Travel Retail customers to distraction? - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?