News

Diageo rolls out Lagavulin 200th anniversary whisky to Travel Retail

Most popular

Latest sexism row is a whisky watershed

Heineken must cut costs to aid recovery - analysis

How COVID has accelerated the sobriety trend

Interview - Treasury CEO Mike Clarke - Part II

Treasury Wine Estates Performance Trends 2016-2020

MORE

Diageo has launched its limited-edition bottling of Lagavulin 8 Year Old whisky to the Travel Retail sector. 

Lagavulin 8 Year Old launched in March

Lagavulin 8 Year Old launched in March

The whisky, which commemorates the distillery's 200th anniversary, was launched globally in March. However, it was not previously available to duty free customers. 

"Single malts represent the fastest growing segment of the whisky category in Travel Retail, growing 12.5% in the last recorded year and now valued at US$800m," said Peter Fairbrother, Diageo's GTME global marketing director. "Diageo has the largest portfolio in this... category and we are proud to own over 40% of the industry's inventory. With this breadth to our portfolio, we are delighted to be able to bring rare and special whiskies - such as this limited edition Lagavulin 8 Year Old - to travellers across the globe."

The whisky will be released in two batches during 2016. It carries an SRP of US$88.65. 

just-drinks Scotch Whisky Essentials - Click here for our new series of articles


Sectors: Spirits

Companies: Diageo

Related Content

Diageo's Special Releases Scotch whisky series 2020 - Product Launch

Diageo's Special Releases Scotch whisky series 2020 - Product Launch...

Global Travel Retail jumps aboard gin boom as launches multiply - Focus

Global Travel Retail jumps aboard gin boom as launches multiply - Focus...

Pernod Ricard's Secret Speyside single malts expand to UK

Pernod Ricard's Secret Speyside single malts expand to UK...

Beam Suntory’s Bowmore 37-Year-Old Fenghuang Edition - Product Launch - Scotch whisky in China data

Beam Suntory’s Bowmore 37-Year-Old Fenghuang Edition - Product Launch - Scotch whisky in China data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?