Beckham has helped launch the brand

Beckham has helped launch the brand

Diageo has launched Haig Club Scotch whisky in the US as it continues to ramp up the global footprint of the David Beckham-backed brand.

The single grain Scotch is being made available nation-wide from this month with a suggested retail price of US$70, Diageo said today. It is already on sale in the UK and Diageo plans to roll out distribution to Asia.

"Single grain whisky offers a completely new flavour profile for whisky fans,” said Brian Cox,  Diageo North America's Scotch whisky director.

Haig Club was rolled out in the UK in July in partnership with Beckham and British media mogul Simon Fuller and was available for a limited time in Singapore's Changi airport.