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US: Diageo readies US consumer golf tournament for Ketel One

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Diageo is set to run a golf tournament in the US for the Ketel One vodka brand.

The company, which co-owns Ketel One with the Nolet family, said yesterday (14 April) that the Ketel One Cup golf tournament, will visit seven US cities this summer. The seven local competitions will allow 25 amateur teams of four players to take part and qualify for the national Ketel One Cup championship in October at TPC Sawgrass, Ponte Vedra Beach in Florida.

To compete for one of the 25 available spots in each regional tournament, consumers will register their team of four on the Ketel One Facebook page. Each team will have to earn votes from their Facebook friends in order to qualify for the local tournaments. The final teams with the most votes and the best submission form in each market will be announced on 10 June.

In addition to the local tournaments, Ketel One is partnering with the World Golf Tour (WGT) to host a nationwide 'virtual' tournament. Kicking off on 1 June, the tournament provides the opportunity to play virtually on one of the world's top golf courses. The winner of the virtual tournament will be announced on 5 August and awarded a spot to participate in the Ketel One Cup national game.

The winning foursome at the Florida final will receive a golf trip of their choice, including four days, three nights and three rounds of golf at one of; Bandon, Oregon, Kohler, Wisconsin, Pebble Beach, California, or Pinehurst, North Carolina.


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