News

Diageo puts Bacardi in frame with Captain Morgan White Rum ads - video

Most popular

Is Conor McGregor a threat to Pernod? - Analysis

Big beer versus craft beer - Is the fight over?

Pernod is buying Malfy for the flavour - comment

Asia - the latest front in the craft beer battle

Is Carlsberg treating consumers like suckers

MORE

Diageo has backed its Captain Morgan White Rum with a GBP1m (US$1.5m) UK marketing campaign that appears to take a swipe at rival Bacardi.


Related Content

When is a rum not a rum? When it's Captain Morgan - just-drinks thinks

When is a rum not a rum? When it's Captain Morgan - just-drinks thinks...

Diageo investment paying off as Captain Morgan prospects brighten - survey

Diageo investment paying off as Captain Morgan prospects brighten - survey...

Latest Havana Club flare-up sees Bacardi challenge Pernod Ricard dig

Latest Havana Club flare-up sees Bacardi challenge Pernod Ricard dig...

Captain Morgan distillation trial provokes US Virgin Islands review for Diageo

Captain Morgan distillation trial provokes US Virgin Islands review for Diageo...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?