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Diageo, Pernod Ricard and ABD to clash as IMFL goes premium - exec

Andy Morton9 November 2015

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The Indian Made Foreign Liquor (IMFL) category is headed for a three-way fight between Diageo's United Spirits, Pernod Ricard and Allied Blenders & Distillers (ABD), an executive from one of the companies has said.

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