News

Diageo partner David Beckham turned down Beck's sponsorship

Most popular

Why water has become more important than wine

Should Campari Group be renamed Aperol Group?

just-drinks speaks to A-B InBev CEO Carlos Brito

Stoli Group’s AC/DC Thunderstruck Tequila- Comment

MORE

David Beckham has revealed that before he partnered with Diageo's Haig Club he turned down a number of alcohol brands, including Anheuser-Busch InBev's Beck's.


Related Content

Diageo escapes sanction after Beckham Haig Club ad complaints

Diageo escapes sanction after Beckham Haig Club ad complaints...

Comment - Diageo Steps Up Doughty Defence of Haig Club

Comment - Diageo Steps Up Doughty Defence of Haig Club...

Comment - Beckham, Diageo and the Allure of the Luxury Pop-Up

Comment - Beckham, Diageo and the Allure of the Luxury Pop-Up...

"Travel Retail needs to pay for itself, otherwise it's sucking from elsewhere" - Interview, David Wi...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?